Magento Vs WordPress: What’s better for Your eCommerce Website?

By Robert Ulrich

Having a website has become a necessity for modern-day businesses. A website acts as an online platform from where you connect with your target audience and drive revenue. There are a lot of different platforms through which you can make your website nowadays. Thanks to advancements in web development, developing a customized website has become easier than ever. Today, we’re going to take a look at two of the most popular website development and management platforms. Our Magento vs WordPress article is going to help you decide which platform is better suited for your needs.

There are loads of platforms that can help you develop a website. However, only some of them are fleshed out enough to provide you with a fully functional website. WordPress and Magento both have a lot of support and a vibrant community that can help you develop and maintain a highly capable website. You can easily find expert web developers for both platforms.

Why Invest in an Ecommerce Website?

Online business has been growing at a rapid pace in the digital era. This growth has gained even more speed thanks to the COVID-19 pandemic. Whether you deal in goods or services, a website is a great way to generate leads. You gain access to a vast network of people to who you can reach out. Unlike traditional channels, a website also lets you assess your business efforts in greater detail. You can collect valuable data on your audience’s behavior and use it to develop strategies that can help increase revenue.

Developing and maintaining websites has become really easy nowadays. There are loads of platforms that help you with website management. Some of the most popular platforms, including WordPress and Magento, can equip you with powerful tools that not only let you create a highly functional eCommerce website but also provide you with a platform that helps in maturing leads and increasing revenue.

A well-made eCommerce website can enhance your business operations in multiple ways. It’s a highly valuable asset that every business should invest in.

Magento Vs WordPress

Right now, Magento and WordPress are really popular Content Management Systems (CMS) for eCommerce websites. Both platforms have been around for a long time and they offer a lot of functionality. 

WordPress has been around for a really long time. It started off as an open-source CMS for blog websites back in 2003. Ever since then, WordPress has transformed into one of the most comprehensive website development and management platforms in the world. It’s currently the most used CMS in the entire world. WordPress has a highly capable plugin for eCommerce called Woocommerce. Woocommerce essentially lets you build a highly capable eCommerce platform that meets all of your business needs. 

Magento is an open-source CMS designed by Adobe for eCommerce platforms. This platform came out in 2008 and has since then become a popular choice for businesses wanting to establish a reliable and highly capable eCommerce store.

Magento and WordPress are both very compelling options for eCommerce websites. Both platforms are open-source, meaning you can get loads of third-party help for both platforms. Let’s move onto our Magento vs WordPress comparison in order to weigh the pros and cons of each platform.

Magento eCommerce

Magneto is known for being an advanced CMS designed especially for eCommerce websites. This platform tends to be complicated for beginners since it doesn’t hold your hand as much as WordPress. However, this isn’t a bad thing. Magento is incredibly customizable; a web development expert can use this platform to create a bespoke eCommerce solution.

Magento’s advanced nature and high customizability are exactly why this platform is so popular. You get a highly functional platform on which you can build a website that meets all of your business needs. There are countless extensions out there as well that you can integrate with your website in order to further increase its functionality.

In order to make the most out of Magento, you need Magento experts on your side. If your in-house team does not have Magento experts, you can simply hire Magento experts

WordPress Woocommerce

WordPress is a CMS that pretty much everyone is familiar with. 35.6% of the websites on the internet are made using WordPress. Its high functionality and versatility make WordPress a force to be reckoned with.

WordPress is an ideal choice for anyone who wants to create a content-driven website. This CMS’ eCommerce features come in the shape of a WordPress eCommerce plugin called Woocommerce. Woocommerce lets you establish a highly customizable eCommerce platform on your WordPress website. Compared to Magento, WordPress eCommerce is more beginner-friendly. However, this does not mean that WordPress eCommerce is less customizable. Both platforms can be customized according to your needs and requirements.

While WordPress is beginner-friendly, you do need expertise in order to really make the most out of this platform. Fortunately, WordPress has just as much support as Magento. You can get help from WordPress experts who can help you design a highly functional eCommerce website as well.

Woocommerce or Magento?

WordPress and Magento both offer solid solutions for designing, developing, and maintaining the best eCommerce platform for your business. So, which option should you go for? The answer for Magento vs WordPress varies depending on your needs and requirements.

WordPress is a versatile platform that is ideal for making content-driven websites. If you’re planning on developing an interactive and content-rich eCommerce website, then WordPress is a great option. You can develop a regular website with an eCommerce store or simply create an online shop.

Magento is ideal for people who are only looking to create an eCommerce website. eCommerce is Magento’s bread and butter and it really excels at it. You can set up incredibly complex online stores and manage them with ease. Magento eCommerce is the best choice for businesses that want to create an online revenue channel.

Magento Vs WordPress: Conclusion

Magento and WordPress are both great options for eCommerce websites. Each platform has a number of features and is highly customizable. What’s more, they are also easy to maintain. When you’re about to go for Woocommerce or Magento, it all boils down to what are you expecting to get out of your website.

It’s important that you pick the right platform when you’re about to develop your website. If you’re unsure about what eCommerce platform is better suited for you, we can help you out. Our in-house team consists of WordPress and Magento eCommerce experts who can not only help develop a superb website for your business but can also provide you with guidance regarding what solution should you go for.

 

Interested? RT Labs is a full-service Magento eCommerce platform development firm and our experts can make sure your e-commerce platform serves your business in every way possible. Get in touch today for a FREE Business Analysis session.

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