Microsoft Dynamics 365 UK Pricing Guide: How Much Does It Really Cost for SMBs vs Enterprises?

By Robert Ulrich 21 Jan 2026

Understanding Microsoft Dynamics 365 pricing in the UK is crucial for every business. Costs vary depending on business size, the apps you choose, and the licencing type. Knowing how Dynamics 365 is licenced, including Sales App, Customer Service, Attach licence, and additional functionality, helps users plan smarter.

Whether you are purchasing additional apps or a full App licence, the right implementation strategy reduces unnecessary spend. A discounted, extensive, and brand-new licencing model ensures businesses get the most from this ground-breaking solution.

By knowing this framework, businesses can maximise functionality while controlling costs. Whether you need a Sales, Customer Engagement, or Service App licence, this guide has you covered.

What Is Microsoft Dynamics 365?

Microsoft Dynamics 365 is an intelligent, AI-powered business platform that connects and streamlines operations. It combines sales, customer service, finance, and apps that work together or individually to help businesses manage and analyse customer data.

This integrated platform lets you automate workflows, improve decisions, and gain actionable insights. Choosing the right licencing ensures your business gets maximum value and cost optimisation.

For UK businesses, Dynamics 365 offers a single, comprehensive solution that helps manage operations, support users, and boost productivity. Learn more about the Dynamics 365 overview to see how it fits your business needs.

Core Apps

Dynamics 365 Sales helps businesses manage customer relationships and generate leads efficiently. Customer Service ensures smooth engagement and provides access to knowledge bases for faster support.

Finance and Business Central handle accounting, operations, and business-critical processes, keeping back-end workflows organised. Field Service and Project Service Automation enable real-time planning, scheduling, and collaboration across teams.

Retail apps create immersive customer experiences and optimise front-end and back-end operations. Talent, integrated with LinkedIn, streamlines hiring, on-boarding, and boosts employee engagement. Marketing powers email campaigns and marketing automation for smarter customer outreach.

Auxiliary Apps and Add-ons

Dynamics 365 Sales Insights is an AI-powered reporting tool that gives sales teams data-driven insights and suggestions. Customer Insights unifies customer data across sources to deliver personalised experiences and improve engagement.

Customer Service Insights uses machine learning to enhance performance across channels and support agents with innovative features. Microsoft Dynamics Relationship Sales combines LinkedIn Sales Navigator and Dynamics 365 for Sales for better lead targeting and personalised engagement.

Social Engagement helps businesses grow their brand and interact across social channels. Power Platform, including PowerApps and workflows, allows creating custom apps and automating business processes within Dynamics 365.

Dynamics 365 Licencing & Pricing Overview

Dynamics 365 offers multiple licencing options to suit different business processes and team needs. Full user, Team Member, Device, and Add-on licences each provide varying levels of access and functionality.

Choosing between subscription pricing and perpetual licencing impacts your budget, digital transformation, and overall business insights. The right licencing empowers employees, improves customer experiences, and ensures personalised tools are effectively used.

With Dynamics 365, UK businesses gain a trusted Cloud platform backed by data analytics. This approach supports proven processes, familiar workflows, and strengthens overall business success.

Dynamics 365 Pricing for SMBs UK

For SMBs, Dynamics 365 offers base licence costs that are affordable and scalable. Professional licences provide full Sales or Customer Service access, while Team Member licences cover lighter user needs.

A Sales Professional licence helps manage leads, track customer relationships, and drive conversions. Customer Service Professional licences enable smooth engagement and access to knowledge bases for support teams.

These licencing options allow SMBs to adopt Dynamics 365 without overspending, offering flexibility for additional apps and future growth.

Dynamics 365 Enterprise Pricing UK

Enterprise plans for Dynamics 365 provide advanced features and support larger teams. Businesses can choose individual apps or additional/attach licences for more flexibility.

Device licences offer shared access across multiple users, while enterprise discounts can reduce overall costs. These plans are ideal for complex operations, multi-department integration, and high-volume business processes.

With enterprise pricing, organisations get comprehensive solutions, allowing better workflow automation, data analysis, and customised operations.

Dynamics 365 Subscription Pricing & Add-ons

Dynamics 365 offers monthly and annual subscriptions for flexibility in budget planning. Add-ons like AI apps or additional modules increase functionality but affect overall costs.

Implementation and deployment costs should be considered when calculating the total subscription expense. Choosing the right add-ons ensures businesses gain maximum value without overspending.

This subscription model allows companies to scale Dynamics 365 as they grow while keeping licencing manageable and predictable.

Dynamics 365 Business vs Enterprise Cost UK

Feature / Aspect	SMB / Business Cost UK	Enterprise Cost UK
Licence Type	Base licences for essential apps	Multiple modules, individual and attach licences
Apps Included	Sales, Customer Service, Business Central	Sales, Customer Service, Finance, Operations, Talent
Users	Small teams	Large teams, multi-department
Pricing	Affordable, scalable	Higher, with enterprise discounts
Features	Core functionalities	Advanced features, integration, and automation
Flexibility	Limited add-ons	Highly customisable with add-ons
Implementation Complexity	Simple deployment	Complex deployment, may need partner support
Best Suited For	Small to midsized businesses	Large businesses with complex operations

Microsoft Dynamics 365 Implementation & Partner Costs

Implementation costs for Dynamics 365 in the UK vary based on business size and the modules selected. Smaller businesses can manage with simpler deployment, while larger enterprises may need full partner support.

Partner pricing covers setup, customisation, and ongoing support, ensuring smooth integration and minimal downtime. Optional licencing packages and maintenance plans help businesses manage long-term costs efficiently.

Working with a certified Microsoft partner ensures UK companies get the most out of Dynamics 365, from setup to full adoption.

How to Choose the Right Dynamics 365 Plan

Choosing the right Dynamics 365 plan depends on business size, required modules, and growth plans. Evaluating budget, feature needs, and number of users helps make informed decisions.

Negotiating with Microsoft or a partner can secure better pricing and additional benefits. Comparing SMB and enterprise licences ensures you select the plan that fits your operations.

By aligning licencing with business goals, companies maximise value, improve efficiency, and plan for future expansion.

Conclusion

Understanding SMB vs enterprise pricing for Dynamics 365 helps UK businesses plan effectively. Careful evaluation of licences, apps, and add-ons ensures the right investment.

Planning ahead reduces overspending and improves workflow efficiency, customer engagement, and overall business success. Working with RT Labs or a certified Microsoft partner provides tailored UK pricing solutions.

Choosing the right Dynamics 365 plan today sets your business up for growth, automation, and smarter decision-making.

Frequently Asked Questions (FAQs)

What is the average Microsoft Dynamics 365 licence cost in the UK?

Costs vary by licence type, apps chosen, and business size. Team Member licences are affordable, while enterprise plans with multiple modules cost more.

How much does Dynamics 365 cost for SMBs vs enterprises?

SMBs usually purchase base licences for core apps, while enterprises invest in multiple modules, attach licences, and add-ons. Costs also depend on user numbers and customisation needs.

Are there discounts for annual subscriptions or multiple licences?

Yes, Microsoft offers enterprise discounts and savings for annual commitments or bulk licence purchases. Bundling add-ons can also reduce overall costs.

What add-ons increase the overall cost of Dynamics 365?

Add-ons such as AI apps, Sales Insights, Power Platform modules, and additional attach licences raise total costs. Choosing the right combination maximizes functionality without overspending.

How much does Dynamics 365 implementation cost in the UK?

Implementation costs depend on business size, modules selected, and workflow complexity. Partner support may increase costs but ensures smooth deployment and integration.

Can I switch between SMB and enterprise licences later?

Yes, licences are flexible. Businesses can upgrade as they grow, adding apps, increasing user numbers, or expanding functionality.

What People Say About Us

I have utilised the services of RTLabs for customizations related to a company project. Their team is well equipped with sharp and talented developers. Along with that, the support team is always readily available making sure that any issues are resolved quickly.
Ian Hastings , Director

I’ve been working with RTLabs for quite some time, and have been consistently impressed by the work that they deliver. Always worth the investment. Their attitude is great, they deliver on time, and the quality is superb. What more could you ask for?
Ivan Sutja

I had the pleasure of working with RTLabs in a development project for my company. They were easy to work with, the progress was as planned, and the results were above my expectation. Would be happy to work with them again.
Jean-Michelle Maudet

RTLabs and Shahrukh Riaz in particular, has been an absolute pleasure to work with over the past few months. We initially engaged with RTLabs for some expert SugarCRM development and consultancy; it was quickly apparent that they have exceptional command in all LAMP technologies. Their hard work ethics, backed up by uncompromising support should be a textbook example to the rest of the outsourcing community. Six months in and we’re sending more work their way all the time.
Niki Dinsey, Managing Director

Hussain and the team at RTLabs were excellent to work with! Very professional, communicative, answered all my questions and they completed the work early! I would recommend them again and will definitely be working with them again!
Jon Paul, Haro Street Media

Quality provider for Sugar work, will be using him again for further iterations of the project and any other work I have. Would thoroughly recommend RTLabs to anyone doing SugarCRM development.
Nick Dunin, Click Pursuits

RTLabs is a great provider. They are extremely knowledgeable when it comes to PHP and SugarCRM. They also remained very much on schedule throughout the whole project. I would highly recommend them and wouldn’t hesitate to use them again.
Justin Weber, Sourcetoad LLC

The RTLabs team was quick at grasping my requirements and extremely professional in implementing and delivering all the tasks. I look forward to working with them on further projects.
Matthew Baugh, Rainmaker Appointments

I had some urgent tasks that needed to be delivered. RTLabs hit the ground running. They were incredibly fast at getting to grips with systems they had no prior knowledge of and began delivering the very same day the tasks were defined. Very much looking forward to involving RTLabs with many other projects both now and in the future. The communication has been fantastic and our RTLabs point of contact, Hussain, has been patient, helpful, professional and respectful. RTLabs are a perfect fit for the work here at FlatCoder.
Gary Rigg, Flatcoder

I have been working with RTLabs for several months on a complicated and challenging installation of Sugar CRM. Their technical capabilities, combined with a great attention to detail, has resulted in a comprehensive solution, custom tailored to our exact needs. I recommend them highly and look forward to working with them on future projects.
Alan Geer, President

RTLabs is a very professional organization. Their knowledge of the Sugar environment is very strong. They were able to help me quickly decide on our strategic direction based on the information they gathered for me. I will use them again on future SugarCRM projects.
Chainrai Waney, PCM Savings

Efficient. To the point. No fuss.
Rudi Haarhoff, Hemisphere Solutions

Excellent responsiveness, quick to fix bugs, excellent communication.
Richard Metcalfe, ARKK Solutions