By Robert Ulrich
The client, a Salesforce AppExchange product company, develops solutions that enable sales and marketing teams to implement Account-Based Selling (ABS) within Salesforce. Their platform automates the assignment of leads, accounts, and opportunities to improve accuracy, collaboration, and efficiency.
RT Labs partnered with the client to develop and continuously enhance their Salesforce-based application, delivering scalable product engineering and automation capabilities tailored to complex sales environments.
As the client’s platform evolved, they faced increasing complexity in managing assignment logic, scalability, and collaboration across Salesforce environments.
To scale effectively, the client required a robust, automation-driven Salesforce product architecture supported by experienced engineers.
RT Labs delivered ongoing product engineering and platform enhancements, strengthening the client’s Salesforce application with automation, scalability, and advanced configuration capabilities.
This solution transformed the platform into a scalable, intelligent assignment engine embedded within Salesforce.
Through its partnership with RT Labs, the client achieved:
RT Labs continues to serve as a trusted product engineering partner, helping the client evolve its platform and scale its impact within the Salesforce ecosystem.
Build intelligent platforms that power modern sales teams.
RT Labs partners with SaaS and product companies to engineer scalable CRM solutions that automate processes and drive measurable growth.
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0207 993 8524
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