By Robert Ulrich
The demand for Salesforce professionals has grown rapidly as more businesses move to digital CRM systems. Companies now rely on Salesforce to manage sales, service, and customer data more efficiently. With this rise, two roles have become especially important: the Salesforce Developer and the Salesforce Administrator.
A Salesforce Administrator focuses on managing the system through configuration, automation, and user support. They work with no-code tools to streamline business operations. A Salesforce Developer, on the other hand, writes code, builds custom features, and connects Salesforce with other systems.
Understanding the Salesforce admin vs developer differences helps both businesses and job seekers. For organisations, it ensures the right talent manages or builds their CRM system. For professionals, it’s the first step in choosing the right Salesforce career path one focused on system management or technical development.
A Salesforce Administrator is the go-to expert who keeps the CRM running smoothly. They handle the system’s daily setup, configuration, and maintenance to ensure users get the best experience. Think of them as the bridge between the platform’s technology and the people using it.
Admins manage Salesforce without writing code. They use built-in Salesforce declarative tools to automate processes, build reports, and create dashboards. Their job is to simplify complex workflows and make data easily accessible to teams.
In short, a Salesforce Administrator ensures everything inside Salesforce works as it should. From user management and data security to tracking leads and creating reports, they keep business operations flowing without disruptions.
A Salesforce Administrator handles the day-to-day operations that keep Salesforce organized and efficient. They set up new users, manage permissions, and ensure everyone has the right access. Their focus is on keeping the system clean, secure, and user-friendly.
Admins use Salesforce declarative tools like Flow and Process Builder to automate repetitive tasks. These no-code tools help create workflows, approval processes, and data updates all without needing a single line of code. This saves time and reduces manual effort for teams.
Beyond automation, admins maintain data integrity and system performance. They monitor reports, fix data errors, and ensure dashboards reflect real-time insights. Whether it’s optimising workflows or refining reports, admins make sure Salesforce supports business goals effectively.
A Salesforce Administrator needs a mix of technical and business skills to manage the CRM efficiently. Key skills include:
A Salesforce Developer is a technical expert who builds custom solutions on the Salesforce platform. They write code, create apps, and integrate Salesforce with other systems. Unlike admins, developers focus on Salesforce CRM customisation and advanced functionality.
Developers use Apex programming and Lightning Web Components (LWC) to extend Salesforce capabilities. They design workflows, triggers, and integrations that go beyond what declarative tools can do. Their work ensures the platform meets complex business requirements.
The Salesforce developer role is ideal for problem-solvers who enjoy coding and building scalable solutions. With strong technical skills, developers can drive innovation and efficiency across an organisation’s Salesforce ecosystem.
A Salesforce Developer writes and maintains Apex code and Lightning Web Components (LWC) to create custom solutions. They build apps, triggers, and workflows that meet specific business needs. Their work enables features beyond standard Salesforce capabilities.
Developers handle Salesforce CRM customszation and integration development with third-party systems. They ensure data flows smoothly between Salesforce and other business tools. Testing and deploying these solutions is a key part of their responsibilities.
They also collaborate with admins and stakeholders to improve processes. Developers troubleshoot technical issues and optimise system performance. By combining coding with business insight, they make Salesforce more powerful and adaptable.
A Salesforce Developer needs a combination of technical and soft skills to excel. Key skills include:
| Criteria | Salesforce Administrator | Salesforce Developer |
| Core Focus | System management & automation | Customisation & coding |
| Tools Used | Flows, Reports, Dashboards | Apex, LWC, API |
| Skills | No-code & process design | Programming & integrations |
| Certifications | Salesforce Admin | Platform Developer I & II |
| Career Path | Business Analyst, Consultant | Technical Architect, Lead Developer |
Both Salesforce Admins and Developers work to enhance CRM functionality. They collaborate on testing, automation, and solving system issues.
Admins and developers ensure workflows run smoothly and data stays accurate. They both support users and optimise processes for efficiency.
Teamwork between the two roles is crucial for successful Salesforce projects. Together, they balance Salesforce configuration vs customisation for the best results.
Pick a Salesforce Admin role if you enjoy managing systems, automating processes, and supporting users. It’s ideal for non-coders who like problem-solving and organisation.
Choose a Salesforce Developer role if you enjoy coding, building custom solutions, and integrating systems. Developers thrive on technical challenges and creating scalable apps.
Your decision should match your skills, interests, and career goals. Both roles are in demand and offer growth along a strong Salesforce career path.
Both Salesforce Admins and Salesforce Developers play crucial roles in managing and enhancing Salesforce CRM. Admins focus on system management, automation, and declarative tools, while developers handle coding, Apex programming, and Lightning Web Components (LWC).
Choosing the right path depends on your skills, interests, and career goals. Whether you want to become a Salesforce developer or administrator, both roles offer growth, high demand, and rewarding opportunities.
For businesses seeking expert Salesforce guidance, RT Labs provides professional consulting, training, and support. Their team helps optimise Salesforce workflows, implement custom solutions, and accelerate success for admins and developers alike.
Admins manage systems using no-code tools, while developers handle custom coding and integrations.
Yes, with training in Apex programming, LWC, and developer certifications, admins can transition.
Developers generally earn more due to technical expertise, while admins earn competitive salaries based on experience and certifications.
Admins benefit from Administrator and Advanced Admin certifications, developers from Platform Developer I & II and App Builder.
Yes, both roles are highly sought after as more companies adopt Salesforce CRM.
Admins are ideal for beginners who prefer no-code tools and process management.
RT Labs
Ltd
4-12 Regent Street
London, SW1Y 4RG
0207 993 8524
Company No: 08048043
VAT No: 138 9909 60