Powering Events with Scalable CRM and Cloud Engineering

By admin

About the Client

The client, an event production and technology company, required a stable and scalable platform to manage internal operations, client communications, and virtual event delivery. Their existing CRM lacked the flexibility to support complex event workflows and integrations with marketing and streaming tools.

RT Labs partnered with the client to enhance their SugarCRM environment and build a cloud-based webcast platform, enabling them to manage operations more efficiently while launching new digital event services.

Challenge

As the client expanded their services, they faced operational and technical limitations that slowed their growth:

  • CRM Stability Issues: Data inconsistencies affected reporting and operational efficiency.
  • Fragmented Sales Processes: Quoting and sales workflows were handled outside the CRM.
  • Limited Marketing Automation: Email campaigns and client communications required manual effort.
  • Virtual Event Infrastructure Needs: The business required a scalable platform to host online events.
  • Revenue Expansion Goals: The client wanted to monetise their event platform by offering it to other organisations.

To support both operational efficiency and new revenue opportunities, the client required a combined CRM and cloud platform solution.

Solution

RT Labs delivered a hybrid CRM enhancement and serverless cloud platform, enabling the client to streamline internal processes while launching scalable virtual event capabilities.

Key Deliverables:

  • CRM Stabilisation: Improved SugarCRM performance and ensured reliable data integrity.
  • Custom Quoting Module: Developed an integrated quoting system to streamline sales workflows.
  • Email Marketing Integrations: Connected marketing automation tools to enable targeted communication campaigns.
  • Serverless AWS Web Application: Built a scalable event hosting platform using AWS cloud infrastructure.
  • Virtual Event Platform: Enabled hosting for one-time webcasts and multi-day conferences.
  • Platform Monetisation Capability: Designed the system so the client could offer the webcast platform to other event organisations.

This combination of CRM optimisation and cloud development created a unified platform supporting both operations and digital event delivery.

Impact

  • Expanded delivery team including CRM developers, cloud engineers, designers, and QA specialists.
  • Successfully streamed 40+ virtual events using the new platform.
  • Created a marketable webcast product generating additional revenue opportunities.
  • Positioned the client for 30% projected business growth through platform expansion.

Results

Through its collaboration with RT Labs, the client achieved:

  • A stable and optimised SugarCRM environment
  • Integrated quoting and marketing workflows
  • A scalable serverless infrastructure for hosting events
  • New revenue streams through a monetisable webcast platform
  • A strong technical foundation to support continued growth

RT Labs continues to act as a strategic engineering partner, supporting both the client’s operational systems and the evolution of their digital event platform.

Build platforms that power both operations and innovation.

RT Labs helps organisations engineer scalable CRM systems and cloud platforms that unlock new digital capabilities and revenue opportunities.

Talk to Our Product Engineering Team →

Need Help? Get Free Consultation


    By clicking you agree to our Terms and Conditions

    Send me news and updates

    What People Say About Us

    Contact

    RT Labs Ltd
    4-12 Regent Street
    London, SW1Y 4RG

    0207 993 8524

    Company No: 08048043

    VAT No: 138 9909 60

    info@rtlabs.co.uk

    Close Icon