Salesforce, AWS Announce Extended Partnership With Further Two-Way Integration

By Robert Ulrich

In the world of Cloud computing, Amazon Web Services dominates the cloud computing market. AWS powers thousands of businesses worldwide. Additionally, Salesforce is also a cloud-based software that helps organizations effectively streamline their sales and marketing operations. Today, Salesforce is the leading customer relationship management (CRM) platform in the world. As the economy and workforce continue to evolve, Salesforce products and technology, as well as Amazon’s web services have become increasingly relevant and essential in allowing businesses to grow and prosper in a digital-first world.

Salesforce and AWS represent the two most successful cloud companies in their respective categories. Over the last few years, the two cloud giants have had an evolving partnership. Recently they have announced plans for a new set of integration capabilities to make it easier for consumers to share data and build applications that implement features from the two platforms.

Although the two companies have worked together in the past to provide features like secure sharing between the two services, consumers commonly complain that they want more from the two companies. The recent announcement made by Patrik Stokes, GM and EVP for the platform at Salesforce, will definitely please those who felt the prior collaborations of the 2 companies were insufficient.

“The initial phases of the partnership have really been massively successful. We’re learning a lot from each other and from our mutual customers about the types of things that they want to try to accomplish, both within the Salesforce portfolio of products, as well as all the Amazon products so that the two solutions complement each other really nicely. And customers are asking us for more, and so we’re excited to enter into this next phase of our partnership,” Stokes explained.

He added, “The goal really is to unify our platforms, so bring all the power of the Amazon services with all of the power of the Salesforce platform.” These capabilities could be the next step in accomplishing that.

This involves a couple of new features the companies are working on to help developers on both the platform and application side of the process. Initially, that meant enabling developers to virtualize Amazon data inside Salesforce without having to do all the coding to make that happen manually.

“More specifically, we’re going to virtualize Amazon data within the Salesforce platform, so whether you’re working with an S3 bucket, Amazon RDS or whatever it is we’re going to make it so that that the data is virtualized and just appears just like it’s native data on the Salesforce platform,” he said.

Similarly, developers building applications on Amazon will be able to access Salesforce data and have it simultaneously appear in Amazon. This involves providing connectors between the two systems to make the data flow smoothly without having to develop heaps of code allowing it to work effectively.

The companies are also announcing event-sharing capabilities, which makes it easier for both Amazon and Salesforce customers to build microservices-based applications that utilize both platforms.

“You can build a micro services-oriented architecture that spans the services of Salesforce and Amazon platforms, again without having to write any code. To do that, we are developing out-of-the-box connectors so you can click and drag the events that you want,” he added.

The companies are also announcing plans to make it easier from an identity and access management perspective to access the platforms by creating a guided setup. Furthermore, the companies are working on applications to build Amazon Chime communications tooling into Service Cloud and other Salesforce services to build things like virtual call centers using AWS machine learning technology.

Amazon VP of Global Marketing Rachel Thorton states that having the two cloud giants work together in this way will make it significantly easier for developers to create solutions that can extend across the two platforms

“I just think it unlocks such possibilities for developers, and the faster and more innovative developers can be, it just unlocks opportunities for businesses, and creates better customer experiences,” Thornton said.

It’s worth noting that Salesforce also has extensive partnerships with other cloud providers including Microsoft azure and google cloud platform

As commonly seen before with Salesforce announcements, although the information about the capabilities of the integration has been announced today, they are still developing the product and won’t be able to properly test it until the end of this year with general availability to the public expected to be in 2022. However, the companies are expected to release more details regarding the partnership at reinforce.


RT Labs is an Official Salesforce Partner firm and has completed several projects in Salesforce Integration, Customization, Implementation, and more.Contact Us now Business Analysis. We will be glad to assist you!


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