E-Commerce businesses are proliferating across the globe because of the rapidly changing nature of global and local market places. Magento is one of the most widely used platforms to set up online stores and eCommerce businesses. Magento’s popularity can be gauged from the fact that it has more than 100,000 users globally. In addition to this, until 2019, Magento stores have utilized to sell goods worth $155 billion!
Magento is popular because it provides an agile and smooth infrastructure to its users. The deployment process is exceptionally simple, and most of the time little or no coding is required to set up the website. Magento’s page builder is highly customizable and can be molded to the vision you have in mind. You can make content-rich interactive pages. In addition to these features, Magento offers a host of extensions that can be added to increase the loading speed of pages and enhance the user experience. For example, One Step Checkout by Magento ensures that your clients can check out in a single step. AI in Magento makes it an even more intuitive platform. It further increases the precision of your cross-selling and up-selling options. You can, however, push your Magento-supported store to a plane by integrating it with other platforms and third-party applications.
Let’s see how these integrations will enhance the functionality of Magento and pave your path to greater scalability, productivity, and profitability.
Customer Relationship Management platforms will completely change the way you use your Magento supported store. Integrate your Magento with Salesforce or other CRM platforms like SugarCRM to process your orders quickly. You can seamlessly synchronize your inventory with your online platform so that the listed products are already updated. You will also set alerts for when the inventory is running low. More importantly, CRM will equip you to run segmented and impactful marketing campaigns. Online stores can increase their sales tremendously and attract more traffic through CRM stimulated marketing campaigns. Similarly, CRM will provide you a unified database to store customer profiles. You can track the history of purchases and also run sophisticated data analytics under the preferences of your customer base. CRM will reduce time lags and increase the overall productivity of your organization leading to quicker and better customer service.
If you do not want a complete CRM to manage your client base, you can rely on marketing automation platforms like Marketo, MailChimp, Act-On, etc. Such platforms will assist you in executing sophisticated marketing campaigns. The contacts in your Magento can be synced with these platforms saving you precious time and energy. You can run effective email marketing campaigns and also initiate campaigns on social media sites. You can track the traffic on your website and ensure that your landing pages are synchronized with your marketing plans. In short, these platforms allow you to analyze interactions with customers on every touchpoint. Thus, you can read the mind of your client base like the back of your hand!
Accounting is one of the most tedious aspects of any business. You can change that by integrating accounting applications like Quickbooks in your Magento. These applications will not only streamline and organize your data but also ensure that the invoicing process and bank payments are aligned. The dashboard in QuickBooks automatically updates all transitions. Following this, it also updates the required lists to ensure that your tabs are always in top-notch condition. You can create personalized invoices. Accounting Apps ensure that not a single transaction is lost in the sea of data.
By integrating Magento with Amazon you can ensure that your business is part of the global market space. The integration will allow you to feature your products on Amazon. It is an opportunity that is great for companies that are just starting. You can attract new clients and showcase your products to a bigger audience.
Payment is a prickly issue for online stores. How to manage clients who do not use popular payment methods? What about the clients from different countries? Worry not! You can add several payment options in your Magento stores such as PayPal, Mastercard, Stripe, Amazon Payment, and a thousand other options. These options increase the accessibility of your business. At the same time, safe and secure payment methods will increase the trust of your customers.
Take your online store supported by Magento to new heights through these integrations. They will not only increase the functionality of Magneto but also give you the tools to enhance the overall performance of your platform. What are you waiting for? If you are interested in exploring any of these options, reach out to us at RT Labs. We will be more than happy to assist you in achieving your goals. Book a free consultation now!
Interested? RT Labs is a full-service Magento e-commerce platform development firm and our experts can make sure your e-commerce platform serves your business in every way possible. Get in touch today for a FREE Business Analysis session.