Streamlining Aviation Operations with Custom CRM Engineering

By Robert Ulrich 03 Mar 2026

CRM Platform: Salesforce

Service Area: Product Engineering & CRM Platform Development

Industry: Aviation Technology

About the Client

The client, a global aviation technology company, develops digital platforms that support flight dispatch, crew management, and operational coordination for business aviation operators worldwide. Their Salesforce-based product required continuous enhancement to support scale, reliability, and industry-specific workflows.

RT Labs partnered with the client to develop and enhance their aviation CRM platform, focusing on operational efficiency, data centralization, and scalable product engineering.

Challenge

As the client’s aviation platform expanded, they faced increasing technical and operational complexity:

Flight Dispatch Optimization: Existing workflows needed refinement to support seamless pre-flight preparation.
Crew Communication Gaps: Post-flight reporting and crew coordination required stronger tooling.
Data Fragmentation: Operational data was spread across systems, limiting global visibility.
Scalability Requirements: Product growth demanded experienced Salesforce engineers who could meet strict quality standards.
High Hiring Bar: The client maintained rigorous technical assessments, limiting access to qualified resources.

To sustain product growth, the client needed a trusted engineering partner capable of delivering platform-grade Salesforce solutions.

Solution

RT Labs provided dedicated product engineering support, working closely with the client’s internal teams to enhance their Salesforce-based aviation solution.

Key Deliverables:

Flight Dispatch Enhancements: Optimized dispatch workflows to support faster, more reliable flight preparation.
Crew Communication Improvements: Strengthened post-flight reporting and collaboration tools.
Centralized Operations Data: Unified aviation data within Salesforce to improve transparency and accessibility across regions.
Product-Grade Engineering: Delivered scalable, maintainable Salesforce enhancements aligned with aviation industry requirements.
Dedicated Engineering Teams: Supplied vetted Salesforce engineers who met the client’s stringent technical standards.

This approach enabled continuous product evolution without compromising quality or performance.

Impact

Scaled from one to multiple dedicated Salesforce engineers within a year
Met strict client-led technical evaluations and quality benchmarks
Enabled continuous feature delivery for a growing aviation platform
Supported global operations with centralized, CRM-driven data
Projected 500% growth in collaboration scope as platform demand increases

Results

Through its partnership with RT Labs, the client achieved:

A more efficient and scalable aviation CRM platform
Improved flight dispatch and crew management workflows
Centralized operational visibility across regions
A reliable engineering model to support rapid growth
A long-term product engineering partnership built on trust and delivery quality

RT Labs is now positioned as a key technology and product engineering partner, supporting the client’s continued expansion in the aviation technology ecosystem.

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What People Say About Us

I have utilised the services of RTLabs for customizations related to a company project. Their team is well equipped with sharp and talented developers. Along with that, the support team is always readily available making sure that any issues are resolved quickly.
Ian Hastings , Director

I’ve been working with RTLabs for quite some time, and have been consistently impressed by the work that they deliver. Always worth the investment. Their attitude is great, they deliver on time, and the quality is superb. What more could you ask for?
Ivan Sutja

I had the pleasure of working with RTLabs in a development project for my company. They were easy to work with, the progress was as planned, and the results were above my expectation. Would be happy to work with them again.
Jean-Michelle Maudet

RTLabs and Shahrukh Riaz in particular, has been an absolute pleasure to work with over the past few months. We initially engaged with RTLabs for some expert SugarCRM development and consultancy; it was quickly apparent that they have exceptional command in all LAMP technologies. Their hard work ethics, backed up by uncompromising support should be a textbook example to the rest of the outsourcing community. Six months in and we’re sending more work their way all the time.
Niki Dinsey, Managing Director

Hussain and the team at RTLabs were excellent to work with! Very professional, communicative, answered all my questions and they completed the work early! I would recommend them again and will definitely be working with them again!
Jon Paul, Haro Street Media

Quality provider for Sugar work, will be using him again for further iterations of the project and any other work I have. Would thoroughly recommend RTLabs to anyone doing SugarCRM development.
Nick Dunin, Click Pursuits

RTLabs is a great provider. They are extremely knowledgeable when it comes to PHP and SugarCRM. They also remained very much on schedule throughout the whole project. I would highly recommend them and wouldn’t hesitate to use them again.
Justin Weber, Sourcetoad LLC

The RTLabs team was quick at grasping my requirements and extremely professional in implementing and delivering all the tasks. I look forward to working with them on further projects.
Matthew Baugh, Rainmaker Appointments

I had some urgent tasks that needed to be delivered. RTLabs hit the ground running. They were incredibly fast at getting to grips with systems they had no prior knowledge of and began delivering the very same day the tasks were defined. Very much looking forward to involving RTLabs with many other projects both now and in the future. The communication has been fantastic and our RTLabs point of contact, Hussain, has been patient, helpful, professional and respectful. RTLabs are a perfect fit for the work here at FlatCoder.
Gary Rigg, Flatcoder

I have been working with RTLabs for several months on a complicated and challenging installation of Sugar CRM. Their technical capabilities, combined with a great attention to detail, has resulted in a comprehensive solution, custom tailored to our exact needs. I recommend them highly and look forward to working with them on future projects.
Alan Geer, President

RTLabs is a very professional organization. Their knowledge of the Sugar environment is very strong. They were able to help me quickly decide on our strategic direction based on the information they gathered for me. I will use them again on future SugarCRM projects.
Chainrai Waney, PCM Savings

Efficient. To the point. No fuss.
Rudi Haarhoff, Hemisphere Solutions

Excellent responsiveness, quick to fix bugs, excellent communication.
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Contact

RT Labs Ltd
4-12 Regent Street
London, SW1Y 4RG

0207 993 8524

Company No: 08048043

VAT No: 138 9909 60

info@rtlabs.co.uk